Via our prior relationship with advertising agency BBDO, XFX Studio was commissioned to develop an entirely new online presence for the Chrysler Group LLC Certified Pre-Owned division. Initially, XFX was supplied a logo, slogan, color scheme, some stock product images and tasked with creating the look and feel for the new website and a series of web banner ads that would be used in adjacent online marketing campaigns.
XFX Studio developed a series of conceptual designs for the client, revolving around a few highlight product lines, and pitched our concepts to the client directly. Upon the client choosing a design, XFX designed and built a fully featured website highlighting all the benefits of the CPOV program.
XFX Studio then followed up with development of an extensive series of multimedia ad banners to be utilized in ad buys on various automobile related websites and search engine related display networks.