What is the name of your company and your current or intended URL (website address)?



Who is the primary contact from your organization that has final approval on the project?



What is your intended launch date for the new site?

Date


Do you have a specific budget range already established for this project? If so, what is the established range?

Budget


Can this project be divided into phases to accommodate budget and timing constraints?
YesNo

Describe a typical user coming to your site. How often is the user online, and what does he or she generally use the web for? How old is the user and what does he or she do for a living?
(Use as much detail as possible in profiling your target user. Profile more than one type of appropriate.)


What is the primary "action" the user should take when coming to your site(make a purchase, become a member, search for information)?


What are the key reasons why the target user chooses your company's product and/or services(cost, service, value)?

Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)


How is your company currently perceived offline? Do you want to carry the same kind of messages through your website?


How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

What is your target platform and browser if you know)?


Are there specific technologies (Flash, DHTML, ASP.NET, AJAX, JavaScript, SQL, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.


Are there specific technologies (Flash, DHTML, ASP.NET, AJAX, JavaScript, SQL, etc.) that you would NOT like to use in the site? Please describe in detail.


Will you have a databse functionality(dynamic content generation, search capabilities, personalization/login, shopping cart)? Do you already have a database in place? If so, please describe it in detail, including specific information regarding existing programs and software.


Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.


Will you require other specific programming needs? Please describe in detail.


Will you require technology in place for you (the owner) to update website content as opposed to regular updates by XFX Studio?

(If this is a new website, please disregard this section.)

What are the main reasons you are redesigning your site (new business model, outdated site, expanded servicesm different audience)?


What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.

Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, and so on).


How will the content of this site (along with functionality and naviagion) expand or differ from your current site? Do you have an exisiting sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?